Cuando surgieron:
Fue en la década de 1990, con internet disponible, que la idea de red social emigró también al mundo virtual. El sitio SixDegrees.com, creado en 1997, es considerado por muchos como la primera red social moderna, ya que permitía a los usuarios tener un perfil y agregar a otros participantes en un formato parecido a lo que conocemos hoy. El sitio pionero, que en su auge llegó a tener 3,5 millones de miembros, se cerró en 2001, pero ya no era el único.
A principios del milenio, empezaron a surgir páginas dirigidas a la interacción entre usuarios: Friendster, MySpace, Orkut y hi5 son algunos ejemplos de sitios ilustres en el período. Muchas de las redes sociales más populares hoy en día también surgieron en esa época, como LinkedIn y Facebook.
No en vano, una encuesta de Hootsuite apunta que, hasta finales de 2016, 2.800 millones de personas usaban redes sociales en el mundo. En este contexto, las empresas también han visto la posibilidad de comunicarse con su público objetivo de forma más intensa, estando presentes en las redes sociales. Para darse una idea, una encuesta de Social Media Trends de 2017 afirma que la mayoría de las empresas tienen uno (31,7%) o dos (31%) profesionales involucrados con redes sociales.
Redes sociales y Social Media
Muchas personas creen que las redes sociales y social media son lo mismo y que los términos se pueden utilizar como sinónimos, pero no es cierto. Social media es el uso de tecnologías para hacer interactivo el diálogo entre personas, mientras que red social es una estructura social formada por personas que comparten intereses similares, como ya detallamos en el ítem anterior.
Social media, a su vez, es un término amplio, que abarca diferentes medios, como videos, blogs y las ya mencionadas redes sociales. Para entender el concepto, se puede mirar lo que comprendíamos como medios antes de la existencia de Internet: radio, TV, periódicos, revistas. Cuando los medios de comunicación estuvieron disponibles en Internet, dejaron de ser estáticos, pasando a ofrecer la posibilidad de interactuar con otras personas.
En el corazón de social media están las relaciones, que son comunes en las redes sociales, por lo que puede generar confusión. Social media son lugares en los que se puede transmitir información a otras personas.
Otra manera de diferenciarlas es pensar que las social media ayudan a las personas a unirse a través de la tecnología mientras las redes sociales mejoran esa conexión, ya que las personas sólo se interconectan en redes porque tienen intereses comunes.
english:
When they arose:
It was in the 1990s, with internet available, that the idea of a social network also migrated to the virtual world. The SixDegrees.com site, created in 1997, is considered by many to be the first modern social network, as it allowed users to have a profile and add other participants in a format similar to what we know today. The pioneering site, which peaked with 3.5 million members, closed in 2001, but was no longer the only one.
At the beginning of the millennium, pages aimed at user interaction began to emerge: Friendster, MySpace, Orkut and hi5 are some examples of illustrious sites in the period. Many of the most popular social networks today also emerged at the time, such as LinkedIn and Facebook.
Few people imagined that social media would have as big an impact as they do today. But the desire to connect with others from anywhere in the world has made people and organizations increasingly immersed in social media.
Not for nothing, a Hootsuite survey suggests that, as of the end of 2016, 2.8 billion people used social media in the world. In this context, companies have also seen the possibility to communicate with their target audience more intensely, being present on social networks. To give you an idea, a 2017 Social Media Trends survey states that most companies have one (31.7%) or two (31%) professionals involved with social media.
Social Media and Social Media
Many people believe that social media and social media are the same and that terms can be used as synonyms, but it is not true. Social media is the use of technologies to make interactive dialogue between people, while social network is a social structure formed by people who share similar interests, as we detail in the previous item.
The main purpose of social media is to connect people. Complete your profile on social media channels and interact with people based on the details they read about you. Social media can be said to be a social media category.
Social media, in turn, is a broad term, covering different media, such as videos, blogs and the aforementioned social networks. To understand the concept, you can look at what we understood as means before the existence of the Internet: radio, TV, newspapers, magazines. When the media became available on the Internet, they ceased to be static, going on to offer the possibility of interacting with other people.
At the heart of social media are relationships, which are common on social media, so it can lead to confusion. Social media are places where information can be transmitted to other people.
Another way to differentiate them is to think that social media helps people come together through technology while social media improves that connection, because people only get online because they have common interests.
english:
When they arose:
It was in the 1990s, with internet available, that the idea of a social network also migrated to the virtual world. The SixDegrees.com site, created in 1997, is considered by many to be the first modern social network, as it allowed users to have a profile and add other participants in a format similar to what we know today. The pioneering site, which peaked with 3.5 million members, closed in 2001, but was no longer the only one.
At the beginning of the millennium, pages aimed at user interaction began to emerge: Friendster, MySpace, Orkut and hi5 are some examples of illustrious sites in the period. Many of the most popular social networks today also emerged at the time, such as LinkedIn and Facebook.
Few people imagined that social media would have as big an impact as they do today. But the desire to connect with others from anywhere in the world has made people and organizations increasingly immersed in social media.
Not for nothing, a Hootsuite survey suggests that, as of the end of 2016, 2.8 billion people used social media in the world. In this context, companies have also seen the possibility to communicate with their target audience more intensely, being present on social networks. To give you an idea, a 2017 Social Media Trends survey states that most companies have one (31.7%) or two (31%) professionals involved with social media.
Social Media and Social Media
Many people believe that social media and social media are the same and that terms can be used as synonyms, but it is not true. Social media is the use of technologies to make interactive dialogue between people, while social network is a social structure formed by people who share similar interests, as we detail in the previous item.
The main purpose of social media is to connect people. Complete your profile on social media channels and interact with people based on the details they read about you. Social media can be said to be a social media category.
Social media, in turn, is a broad term, covering different media, such as videos, blogs and the aforementioned social networks. To understand the concept, you can look at what we understood as means before the existence of the Internet: radio, TV, newspapers, magazines. When the media became available on the Internet, they ceased to be static, going on to offer the possibility of interacting with other people.
At the heart of social media are relationships, which are common on social media, so it can lead to confusion. Social media are places where information can be transmitted to other people.
Another way to differentiate them is to think that social media helps people come together through technology while social media improves that connection, because people only get online because they have common interests.
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